Thursday, November 13, 2008

Gouged


I'm a victim of LCBO's price gouging. Well...maybe not entirely the LCBO's fault, but I'm still a victim of this strategic pricing that's invaded wine. Wines that, let me remind you, aren't all that well-known.

2004 Chateau
de L'Estang, AC Cotes de Castillon. When I bought this wine last June or July, it was $17.85. Last week when I bought it, it had risen to $21. 95. Do you mean to tell me that this 23% price increase correlates with an increase in quality and therefore demand for this wine and vintage? Of course not! Drag any Bordeaux drinker, and ask them how familiar they are with the Cotes de Castillon. How many even know that it's a Right Bank appellation? And let's be honest, the majority of people don't like this vintage. I mean, the serious drinkers are going for the 2000, 2003, 2005.......not 2004. So how come this increase?

Strategic pricing. Monopolization. And the simple fact that LCBO can get away with it. I'm outraged
, but what the f*ck can I do?

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