I should look into doing something like this. An article in Slate Magazine, titled Thrill of the Haul. The author describes a recent trend on Youtube, of young girls posting videos of clothing they've bought, called haul videos.
I don't see the appeal of either posting or watching this stuff, much as I don't see the point of wine writers enthusing about 'The top 10 wines under $10!' - but that's just me. Think this'll work for me? If I just posted video showing off every bottle of wine I picked up from each release?
You know what the secret to these Youtubers like Blair is? Attractiveness, no? She's pretty, and that's really the only thing that matters in video. No one wants to see an ugly girl, much like no one wants to see a Chinese guy have anything to do with wine.