Monday, May 10, 2010

Louis Vuitton, en Chine

Trim

A block west of JingAn Shi, a new Louis Vuitton store being built. There's a trend going on, where these stores are modeled after the branded packaging issued by each label - Tiffany & Co. resembling a giant blue box with a white ribbon top, Louis Vuitton looking like an ocean liner luggage carrier, replete with destination stickers and metal edge protectors. The Shanghainese enjoy having their high-end stores looking expensive.

A week after I shot this photo, the trim was installed. All the store needs now is a grand opening, and hordes of Mandarin speaking, non-local country cousins pillaging shelves in search of the perfect gift to sweeten that business deal. Monsieur Vuitton must be pirouetting.

DF

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