Saturday, September 18, 2010

Beer producers printing lot numbers

Sgt. Major IPA

And this is why I love Sgt. Major India Pale Ale. Freshness is key to the enjoyment of beer, and I appreciate how this producer is labelling lot numbers on each case. This particular one shows 13 07 10, which leads me to believe that the beer was bottled on July 13, 2010. We want transparency in everything, from our finances to the groceries we buy, so why not our beer? This sets the example, a true industry-leader. We need more people taking this initiative, most of all in wine (Champagne, fortified wines). What's stopping everyone?


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