Monday, January 24, 2011

Alvento whiting out their labels?

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I noticed something very interesting on the back label of my bottle of Alvento Sondra. Look at the left column, the very last sentence. It reads It is a blend of 90% Merlot and 10% Cabernet Franc in the style of the great wines

Notice that there's no period, and the sentence really leaves you hanging?

The final words should be . . . of Bordeaux. So why were those two words whited out? Huh? Did Alvento not like the impression that they were making Bordeaux-inspired wines? There's no shame in that - everyone in the New World is inspired by the French. Just bizarre. So someone at Alvento took white-out to every single bottle? Am I processing this right? Please help me understand how any of this makes sense.

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Blogger's note, Jan 27, 8:43pm:

Got my answer, now I get the whole white-out situation. Mr. Richie Roberts of Fielding wines illuminated things for me. Apparently, VQA regulations stipulate that labels cannot reference any other region. Stupid regulations from the VQA, how could I not have known.

DF

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