Humility is key. Just because it's a Vin de Pays, who says it can't be interesting? Looking at my notes, I'm reminded that I drink far too little syrah. And that was the first mistake I made. Never go out searching for a particular wine. Pick up interesting bottles, without any preconceptions of what you'd like to be drinking, or you risk drinking the same thing over and over, or worse, end up buying something just because.
I trusted the judgement of a local Ontario critic on this one. This man, who I won't name, runs a fairly high-profile (locally) website that helps people select wines from each Vintages release. He wrote that - I paraphrase - this wine showed quintessential syrah character. So I went for it, giving his palate the benefit of the doubt. I shouldn't have. Macerated fruit, dull, boring, and all that. A shame because I've drunk some absolutely delicious Vin de Pays wines. And you have something like this, which is unrecognizable from any other shit produced anywhere else in the world. Shame.
That's the last time I turn lazy and buy a wine, just because.