Monday, December 5, 2011

what, the LCBO overcharges us?

DF bowtie

This story just came out, and I'm sure we'll hear more about it in the coming days. The Auditor General of Ontario, Jim McCarter, has reported that the LCBO is incredibly inefficient in the way they do business. The report even hints at something more sinister - the LCBO isn't interested in minimizing supplier costs. In fact, it seems they purposely pay suppliers more, to ensure that the final retail prices of wines are higher. Wines aren't priced according to the market, but rather to the pricing structure that the LCBO marketing strategy determines. Evil.

Am I surprised? Not really. I suppose my first reaction at this point is . . . will this finally be the start of a serious move to privatize the LCBO? We don't need the extra tax, we don't need a Big Brother to police the whole social responsibility bullshit. The entire idea of the government controlling every aspect of alcohol retail and consumption is a slap in the face of a free market. And as a Toronto guy, I don't give a flying fuck if some hick in Waterloo won't have access anymore to an LCBO outlet.

This is just the beginning.


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