Thursday, December 13, 2012

reading the back label

Depending on initial impressons, casual drinkers may forever associate certain varietals with a specific style of winemaking. Take riesling. It can be confusing - is it sweet, is it dry, is it something in between? So look at this fabulous label, from a fabulous Australian riesling out of the Eden Valley. A clear indication of exactly where it lies on the dry/sweet meter, and on top of it, detailed viticulture information. Is this the future of wine labels? Are people interested in knowing the rainfall during harvest, or the soil type the grapes were grown on? Maybe, maybe not. But like dressing up for a party, more information is always better than none at all.


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